Ideal Standard SimplyU - A New Unique Dimension in Personalised Bathroom Design
HULL, UNITED KINGDOM - Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, announced today the UK launch of its Ideal Standard SimplyU collection.
The SimplyU concept revolves around two different styles under the categories natural and dynamic. These categories range from minimalist and functional to soft and emotional. Consumers can pick and choose the pieces of their bathroom
Ideal Standard SimplyU is composed of 8 ceramic washbasins, furniture, 10 brassware options and four mirrors featuring a digital time and date display as well as optional integrated a
ccClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.essories including lamps, soap dispenser, shelf and towel hook.
"SimplyU is a new and unique concept, which allows consumers to create their bathroom as an extension of their personality". Brian Grey, Ideal Standard UK Marketing Manager explains "Sophistication, individuality and versatility are the bywords of SimplyU. A wonderful array of options come together to answer the needs of everyone seeking that special luxury bathroom"
SimplyU has been awarded not one but two prestigious awards for product design. Ideal Standard SimplyU received the Red Dot Design Award in the category "product design". The award is presented to particularly creative, innovative, and high-quality products. The iF Design Award is regarded as a trademark for outstanding design and was presented to the SimplyU ceramics ranges "Natural" and "Dynamic", which were considered the best concept within the industrial design category.
Winning design concept
Ideal Standard SimplyU was created by award-winning German design house
ArtefaktAchim Pohl and Thomas Fiegl founded Artefakt industriekultur in 1989. In collaboration with the international industry the ten man design team develops product lines based on a philosophy of simplicity, sensuality and
constancy. This has been the basis for
the succClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.ess of their multiple awarded
product developments., and is rooted in the philosophy to "create your identity". It is a new and personalised design concept, which allows consumers to create their bathroom based on individual choice and design preferences. Achim Pohl, partner at
ArteFaktAchim Pohl and Thomas Fiegl founded Artefakt industriekultur in 1989. In collaboration with the international industry the ten man design team develops product lines based on a philosophy of simplicity, sensuality and
constancy. This has been the basis for
the succClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.ess of their multiple awarded
product developments., comments: "We are deeply passionate about industrial design and continuously strive to exceed consumers' expectations. It's a great feeling to know that our passion and our close cooperation with the team at Ideal Standard International have resulted in such distinguished a
ccClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.laims."