2 March 2010
News Release
Ideal Standard ramps up its green product line
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today pledged to add 100 more products to the Bathroom Manufacturers Association's (BMA) water efficient labelling scheme by this time next year.
Ideal Standard renewed its commitment to water savings on the first day of this year's Ecobuild conference, the world's biggest event dedicated to sustainable design, construction and the built environment.
Ideal Standard and Armitage Shanks will be showcasing 26 different water saving products on their stand at
Ecobuild, including products from the Concept, Synergy, Melange and Contour range, as well as the Leadenhall basin range, designed by Rogers Stirk & Partners. Ideal Standard manufactures more green, water efficient products than any other manufacturer in the UK, with a total of 204 currently registered on the BMA's labelling scheme.
"There is a lot of wasted water in the bathroom and we're doing our bit to change that. In the UK, we estimate there are still around 11 million WCs that flush on more than six litres of water - some use as much as 11 litres. That needs to change. We're taking the action by manufacturing more products than anyone else in the market that are designed to save water. Our new toilets can now flush with as little as 4 litres for a long flush or 2.6 litres for a short one", said Tony Rheinberg, Marketing Manager at Ideal Standard.
Ideal Standard and the Bathroom Manufacturers Association have been working closely with the Government and the bathroom industry to encourage the widespread adoption of the labelling scheme.
Yvonne Orgill, chief executive of the Bathroom Manufacturers Association, commended Ideal Standard's pledge to add 100 more products to the scheme in the next year, "It's great to see that Ideal Standard is committed to providing water saving products across its ranges and we urge other manufacturers to follow suit. We have created a scheme which will help customers to make informed choices when purchasing water using products and we really want to see bathroom manufacturers using it".
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Ideal Standard will be showcasing its products at stand 1060, Earls Court, London
Tony Rheinberg, Marketing Manager and water savings expert at Ideal Standard, will be on the stand and available for interview. If you would like to arrange an interview with Tony Rheinberg to learn about how Ideal Standard is leading the industry in water savings, please call the press office on the number below.
For more information, visit either www.ideal-standard.co.uk or contact:
The Ideal Standard Press Office
Hill & Knowlton Tel: 0207 413 3242
Email:idealstandard@hillandknowlton.com
About Ideal Standard:As Europe's leading bathroom brand, Ideal Standard's goal is to create a life space that reflects personalised well-being. The brand follows three main philosophies: design, functionality and innovation. Ideal Standard is the flagship brand of Ideal Standard International.
About Ideal Standard International:Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa, Asia Pacific and Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks and Sottini (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs over 17,000 people and is operating in over 30 countries.
About the Bathroom Manufacturer Association's Water Efficiency Labelling Scheme:
All listed products now have a new and easy to understand label. It's similar to the energy label seen on fridges and washing machines and shows you at a glance how much water your chosen product actually uses and where it fits in the water efficiency tables.
WEPLS is managed by the BMA which represents over seventy of the most well known bathroom brands in the UK. More details from http://www.bathroom-association.org
For more information on Ecobuild, please visit
http://www.ecobuild.co.uk/ .