08-Feb-2011

News Release
Immediate release

Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has today launched its new ITV exposed shower valve, created by Robin LevienRobin Levien RDI is one of Britain’s most consistently succClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.essful product designers of the last 25 years. In 1999 Robin set up Studio Levien with his wife Tricia Stainton to design domestic products for leading companies all over the world. He was made non executive Design Director of Ideal Standard in the UK in 2003., award-winning royal designer for industry.
ITV (Inline Thermostatic Thermostatic products deliver accClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.urate thermostatic control ensuring the water temperature you select is maintained even if the pressure varies within your home. This means you and your children are safe regardless of any changes in water usage elsewhere in the home.Valve) is a dual control exposed shower valve with a modern brass bodied design. The ITV uses proven components and materials to achieve excellent product quality and reliability, exceeding what is expected at this price level, with no compromise on performance or ease of installation.   
The dual control offers a "set and forget" temperature control with a maximum temperature limit stop which can be set to 40, 43, 46 or 48°C, providing maximum safety, ensuring safe showering and preventing scalding. The recommended safe shower temperature is 40°C and is clearly marked on the body of the valve.   
The ITV uses the proven ¾ thermostatic Thermostatic products deliver accClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.urate thermostatic control ensuring the water temperature you select is maintained even if the pressure varies within your home. This means you and your children are safe regardless of any changes in water usage elsewhere in the home.cartridge, as offered in many other of Ideal Standard shower valves. The quarter turn ceramic disc Ceramic Disc technology incorporates a a multi-port cartridge which is a unique feature for easy temperature control. A single lever controls the pressure and temperature within a unique comfort zone, between 30-45°C. This gives more sensitive control and provides smooth effortless handle operation even at high pressures. flow control provides ease of use, controllability and durability, ensuring a smooth turning action and no drips. The valve is supplied with a bottom outlet, ensuring easy installation with a shower kit.  
The new ITV exposed shower valve comes with a five year guarantee and is available as a valve only and in two shower pack options S1 and S3, combining ITV with the new Idealrain shower kit.
S1 combines a single function shower kit, designed to have an excellent flow rate even at a very low water pressure (down to 0.1 bar), ideal for those with low water pressure systems.  The S3 option includes a three function shower kit. Each pack includes an 8 litres per minute flow restrictor as a water saving feature for use on pressures greater than 1 bar.

Paul Frankish, Ideal Standard UK Marketing Director, comments: "Everyone wants a good shower at a reasonable price, even those with a low pressure hot water system. The new ITV provides consumers a practical, functional and reliable shower valve at an affordable price".

Key features:
ITV Thermostatic Thermostatic products deliver accClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.urate thermostatic control ensuring the water temperature you select is maintained even if the pressure varies within your home. This means you and your children are safe regardless of any changes in water usage elsewhere in the home.Exposed Shower Valve:
    •    Dual control offering set and forget temperature control
    •    Recommended safe shower temperature of 40°C clearly marked on the body
    •    Proven ¾" thermostatic Thermostatic products deliver accClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.urate thermostatic control ensuring the water temperature you select is maintained even if the pressure varies within your home. This means you and your children are safe regardless of any changes in water usage elsewhere in the home.cartridge, as used in many other of our showers
    •    Adjustable maximum temperature limit stop
    •    Flow controller is on the outlet from the valve
    •    Supplied with bottom connection; easily changed to top outlet or a second outlet can be added for ‘dual outlet'
    •    Quarter turn ceramic disc Ceramic Disc technology incorporates a a multi-port cartridge which is a unique feature for easy temperature control. A single lever controls the pressure and temperature within a unique comfort zone, between 30-45°C. This gives more sensitive control and provides smooth effortless handle operation even at high pressures. flow control for ease of use, controllability and durability: smooth turning action and no drips
    •    Rotatable inlet elbows for 150mm pipe centres with pipes from rear, above or below
    •    WRAS and TMV2 (approvals applied for)

ITV Shower Packs:
    •    2 ITV shower packs
    •    With Idealrain S1 shower kit
    - Single function Small Ø80mm handspray
    •    With Idealrain S3 shower kit
- 3 function Small Ø80mm handspray
    •    We recommend S1 pack for pressures below 0.3bar
- S3 will work but with reduced functionality
    •    Valve and kit in one small colour picture box
    •    1.35m wide bore hose with retaining ring
    •    600mm slide rail with push button height adjustment
    •    8 l/min flow restrictor supplied as a water saving feature

ITV AccClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.essories:
    •    Additional outlet can easily be added to the top of the valve body to give a ‘dual outlet' installation
    •    Ideal for use with a fixed riser and a separate handspray
    •    User friendly as it is obvious which flow control operates which outlet
    •    ITV is supplied suitable for 150mm pipe centres
    •    For pipe centres from 147 to 155mm the use of the Adjustable elbows kit removes the need to change the pipe work, and saves installation time

The ITV is available March 2011.

For more information or imagery please contact:
The Ideal Standard Press Office
Hill & Knowlton Tel: 0207 413 3242
Email: idealstandard@hillandknowlton.com

Notes to Editor

About Ideal Standard:
As Europe's leading bathroom brand, Ideal Standard's goal is to create a life space that reflects personalised well-being. The brand follows three main philosophies: design, functionality and innovation. Ideal Standard is the flagship brand of Ideal Standard International.

About Ideal Standard International:
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa, Asia Pacific and Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks and Sottini (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe).  The company employs over 17,000 people and is operating in over 30 countries.