News Release
Immediate Release
Choose the Right ATTITUDE!
A Fusion of Style and Innovation
HULL, UNITED KINGDOM – Ideal Standard, a leading
brand of innovative and design-driven bathroom solutions announces the launch of
ATTITUDE. This new range of mixer
taps combines next-generation technology with high quality design to achieve
safer, cleaner and more environmentally friendly water management
solutions. Ideal Standard ATTITUDE
was designed by award-winning design house, ARTEFAKT.
Bold, sensuous and minimalist, Ideal Standard
ATTITUDE asserts its individuality wherever it is placed. Behind its uncompromising lines lies
state-of-the-art functionality that maximizes safety and water savings. With its superior technology and
high-end design ATTITUDE exudes confidence.
For the first time, Ideal Standard has equipped
a range of mixer taps with its ingenious COOL BODY design in the ATTITUDE range
offering enhanced safety. Not just
for the thermostatic options but also for the single lever basin mixers within
the range. This prevents the
body of the tap getting hot, even when hot water is running. The tap can be touched at any time
without danger of burning, ensuring optimal safety.
Environmentally
and "wallet"-friendly
: Thanks to Ideal Standard's innovative CLICK technology which reduces the
water flow by up to 50% of full flow; the new ATTITUDE range shines ecologically as well as economically. This feature is fitted to the single
lever vessel mixer with classic outlet, single lever basin mixer with classic
outlet and bidet mixer where there is a positive stop on the lever movement at
50% flow. Fully raising the flow
lever overcomes this to give full flow. For high pressure installations a flow regulator is
provided with basin mixers to limit flow to 5 litres per minute.
For safer showering ATTITUDE
also has a thermostatic rim mounted bath/shower mixer and exposed or built-in thermostatic
shower valves.
Each comes with an Eco
Button, limiting the flow rate to 50%, with a simple push button manual
override to achieve higher flow rates.
Innovation in design:
ATTITUDE offers a range of mixer taps with either a Classic, rounded water
flow or with a spa-inspired Waterfall feature: air is introduced into the water
flow to soften the water stream for a splash-free flow. Aerators also restrict
the water flow from the tap without reducing water pressure so they are a great
way of reducing the amount of water used. Both the Classic and Waterfall aerators are concealed within a chromium
plated, inter-changeable inlay integrated into the underside of the tap. As a
result of this unique design, they give a clean, splash-free stream of water.
"The ATTITUDE range combines innovative technology and
high quality materials to meet criteria not only of minimal water use, but also
of safety and health." said Jordi Cazorla, VP Fittings at Ideal Standard
International.
Tomas Fiegl, designer at ARTEFAKT, explains what's
unique about his latest brainchild: "ATTITUDE brings a pure minimalist and
functional design into a new world of sensuality. Although it is designed
geometrically, ATTITUDE still manages to appear soft and smooth with its
gentle, flowing, unbroken surfaces."
There are 9 different models within the ATTITUDE range
that can be fitted easily with all Ideal Standard products.
About ARTEFAKT Industriekultur:
ARTEFAKT Industriekultur was founded in 1989 by
Achim Pohl and Tomas Fiegl. Since then, the office in Darmstadt has created a
reputation that has spread far beyond this specialised field. In cooperation
with international industry, the 12-strong ARTEFAKT team has developed a
product line within the framework of the entire manufacturing process. Implementation
of the most up-to-date design and construction software supports the design
process. ARTEFAKT design has
been awarded internationally renowned
About Ideal
Standard:
As Europe's leading
bathroom brand, Ideal Standard's goal is to create a life space that reflects
personalised well-being. The brand follows three main philosophies: design,
functionality and innovation. Ideal Standard is the flagship brand of Ideal
Standard International.
About
Ideal Standard International:
Ideal Standard International
is a privately-owned company headquartered in Brussels, Belgium, operating
independently in Europe, Middle East and Africa, Asia Pacific and Latin
America. With bathroom solutions as its core business, the company provides
bathroom furnishings, fixtures and shower enclosures for residential,
commercial and institutional buildings. Its products are sold under its strong
international brands Ideal Standard, Jado and American Standard (Asia/Pacific
and Incesa), as well as leading local brands including Incesa Standard
(Incesa), Armitage Shanks (UK), Ceramica Dolomite (Italy), Porcher (France and
Incesa) and Vidima (Eastern Europe). The company employs over 17,000
people and is operating in over 30 countries.
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For more information,
visit either www.idealstandard.co.uk or contact:
The Ideal Standard Press
Office
Hill & Knowlton Tel: 0207 413 3242