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When Lightness designs Space: Ideal Standard launches new Concept Air collection.

Concept Air is the next generation of a refined aesthetic, bringing unprecedented elegance to the bathroom

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has created its new Concept Air collection.  As the name implies, the design is all about lightness and providing a combination of practicality and affordable luxury. 

Developing the design philosophy of the ever-popular Concept range, Concept Air brings unprecedented elegance to the bathroom.  Created by Ideal Standard designer, Robin Levien, Concept Air taps into the minimalistic trend for sleek and slimline interiors which can now be transferred throughout the household to include the bathroom. The range of ceramics, baths and furniture can be combined to give four very distinct looks for the bathroom in an array of sizes and finishes incorporating lightness at every element of design.

Concept Air’s alluring sleek look manifests itself in four basin shapes:  vanity, vessel, pedestal and semi-countertop.  Sizes start from 40 cm, up to a 124 cm option.  These distinct options are designed to offer flexibility of installation and variety in style.  While each offers the same crisp elegance, each makes a decisively individual design statement.  The increasingly popular double basin unit is perfect for larger bathrooms.  At 124 cm the double vanity looses non of Air’s characteristic’s, while adding the added dimension of  luxury.  The vanity basins come in a variety of sizes and formats that can be combined with tailor-made wall hung vanity units.

Concept Air offers a comprehensive furniture solution.  The wide range of complementary furniture is available in both floor standing and wall hung options.  Demonstrating efficiency in function, flexibility and variety in style.  The furniture is available with open shelves, or to keep your space calm there are soft close drawer options.  The range comes with a choice of six colour combinations, from the subtle pairing of gloss and matt white to a luscious matt dark brown, along with light brown wood and light grey wood options. 

The freestanding bath makes a stunning centrepiece.  The gentle tapering shape of the bath provides perfect back support while the sloping rim supports the neck.   The design allows the luxury of being able to position the bath anywhere in the room, from a corner to an alcove. To aid installation the bath comes in two pieces, with brassware and waste being easily accessible.    The tap deck runs along the full length of one side of the bath, giving freedom to position fittings, along with stand toiletries on.  To complete the bathing range there is a shower bath, beautifully light in design while giving the versatility desired, the soft arcing backrest provides the ultimate in bathing comfort.  The sleek, yet practical bath screen features a handy hinged access panel that enables you to turn on the shower before you get in without getting wet or overreaching. 

All of the toilet bowls within the Concept Air collection are fitted with AquaBlade flushing, offering the best aesthetic on the market with superior hygiene, less splashing and noise reduction. AquaBlade flushes from the top of the bowl therefore washing all the inner surface with no tricky to clean overhanging rim and is unique to Ideal Standard products.


Ideal Standard International designer, Robin Levien, said: “Concept Air showcases the evolution of the bathroom, incorporating lightness at every element of design. The collection is a high quality, contemporary range of furniture offered in an infinite choice of styles and sizes. The diverse range offers something for everyone depending on your space and style. With its stunning vanity units, choice of drawers or open shelving, a stylish tube basin unit for those smaller cloakrooms and a unique floor standing vanity unit with drawers, the versatile range offers luxury design without the price tag.

“This new collection, which launches as part of KBB Live in March 2016, is also the first from Ideal Standard to feature revolutionary AquaBlade technology as standard. Any element of this collection can be coupled with other suites for an individual final result that provides the perfect hit of classic with a twist.”

The range features 27 products, including 17 finer ceramics, three furniture options and two freestanding bath designs.

For more information, visit or contact the Ideal Standard Press Office:

·    Havas PR UK: 0161 236 2277

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