SiteAboutNews & PressIdeal Standard extends Strada range with new fittings

Ideal Standard extends Strada range with new fittings

New brassware completes range to complement ceramics and furniture

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions has extended its popular Strada collection with the addition of new brassware. Part of the exclusive showroom collection, the minimalistic, square-edged range has introduced the fittings to expand Ideal Standard’s portfolio of high-end products.

Strada’s complete range of precisely crafted ceramics, contemporary furniture and now brassware, brings a clean and unified atmosphere to the bathroom.

The complete range of fittings has been developed to allow customers to create individual bathrooms with a consistent, modern look and feel. It includes four designs of basin mixer and a bidet mixer, which come with Easyfix technology to allow for simple installation and an eco-flow regulator. For added safety, the mixers are also fitted with temperature limit stops which commissioned correctly eliminate instances of accidental scalding.

Three shower mixers have also been added to the collection, available as exposed or built-in. The exposed option offers high pressure and a multiport cartridge, while the latter has been designed to fit into cavity depths of 73mm to 95mm, using the Easybox system.

A selection of bath and bath shower mixers complete the set with features that include a water collection system with water pooling under the bath from the rim mounted pull-out hand spray. The range is completed with rim mounted flow controls for separate filling applications such as waste fill.

With clean straight lines, coupled with ultra-modern geometric shapes, Strada’s understated style and balanced proportions make it easy to integrate with other Ideal Standard collections. The new fittings work perfectly with the modern, angular, furniture that underpin Artefakt’s vision for the Strada range.

Jeff Williams, Category Manager for Fittings at Ideal Standard, commented: “By adding brassware to the Strada range, we have been able to create a really compelling offering for retailers. The look is minimalist, yet edgy, allowing users to create a personal touch to their bathroom.”