SiteAboutNews & PressIdeal Standard unveils latest evolution in inclusive bathroom design: Concept Freedom

Ideal Standard unveils latest evolution in inclusive bathroom design: Concept Freedom

Expanding its hugely successful Concept range, Ideal Standard has unveiled its latest breakthrough: Concept Freedom. The new range of bathroom products aims to include those of limited mobility through a collection of ceramics, brassware and showers that are well-designed, elegant and functional to meet a range of access needs.

Developed with accessibility in mind, Concept Freedom embodies Ideal Standard’s promise to create ‘a beautiful use of space’ and this new collection of ceramics, brassware and showering options is elegant and functional, designed to meet a range of access requirements. Bathrooms can be adapted to users changing needs, whilst still looking modern and stylish.

This latest evolution in bathroom design ensures that bathrooms can deal with the demands of modern households and the diversity of occupants, including the less abled and older generations.


The extension of the Concept range from award-winning UK designer Robin Levien has been in conjunction with occupational therapists.

Until recently many accessible bathrooms were designed for their functionality rather than their looks, leading consumers to believe that these bathrooms, whilst functional, lacked aesthetic design credentials.

This perception is set to change with the launch of Concept Freedom. The range allows additional support and comfort to be integrated into a bathroom layout, enabling users with various mobility needs to remain comfortable, however demonstrating how products designed to assist with access needs can be as contemporary and beautiful as conventional bathrooms.

Concept Freedom

The range includes raised height WCs for easier, more comfortable access, available as close coupled, back-to-wall or wall-mounted. There are accessible basins with wide side rims, as well as wetroom panels with extended brackets. Extra large WCs will also be available, still with the same design excellence as the rest of the collection. Easy to use shower valves and kits complete the range.

Designer, Robin Levien, said:
“The recession has played a key influence in shaping the bathroom market and led to the emergence of the multigenerational bathroom. A fragile economy has meant that children are living at home for longer, whilst the UK’s ageing population and an increase in care home fees has meant that the domestic bathroom has had to adapt to meet the needs of consumers with various mobility needs.
“The Concept Freedom range is an evolution in inclusive bathroom design. The combination of sleek design and support demonstrates that accessible bathrooms really can be just as beautiful as conventional bathrooms.”