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IDEAL STANDARD return to kbb with new exclusive suite launch

Ideal Standard, the market‐leading provider of innovative and design‐driven bathroom solutions, announces it is to attend leading kitchen, bedroom and bathroom industry trade show, kbb Birmingham 2014.

Ideal Standard is set to launch its new product range for 2014 at the prominent industry showcase, which takes place at Birmingham’s NEC in March next year – and has taken a 200 sq ft of exhibition space stand.

Ideal Standard’s return to kbb comes after its major relaunch of its brand image and a new approach to design, driven by fresh insights into the differing needs of consumers within the bathroom. This new strategy, along with a portfolio of innovative new products, plus exclusive ranges and offers for showroom customers, will see Ideal Standard re‐establishing its position as a market leading brand.

Keith Boad, Managing Director, Ideal Standard, comments: ““The market continues to show green shoots of recovery and we feel we are in a strong place to take advantage with our re‐energised brand image and refreshed offering of innovative new products and exclusive offers. Our 2014 product launch plans and a new focus on retail, mean the timing is absolutely right, and we are delighted to be returning to exhibit at kbb Birmingham.

“The show enables us to reach a broad cross section of retailers, to present our plans and line‐up of new products, but to also listen to our customer base, and understand how Ideal Standard can be an even better partner moving forward.”

Commenting on this year’s kbb Birmingham, Exhibition Director, Andrew Vaughan said: “kbb Birmingham is pleased to welcome Ideal Standard back to the show. As one of the leading manufacturers in the UK, they are experts in providing bathroom solutions, ideal for retailers looking to select new products at the show.

“This year’s show is on course to deliver one of the best in recent years. kbb will be the only major show this year for kitchen and bathroom buyers to find brands such as Ideal Standard, making it an anticipated and must‐attend event.”

kbb Birmingham is the UK’s largest gathering of the world’s most exciting kitchen, bedroom and bathroom brands taking place from the 2‐5 March at the NEC Birmingham. Attracting over 200 manufacturers and suppliers, bi‐annually, the show is dedicated to interiors professionals, multiple and independent retailers.

kbb Birmingham is recognised as a key industry event leading the way in innovation, new products and the latest trends. Whether you are looking for the latest products, innovations or up‐to‐the‐minute industry knowledge, there is something for everyone. For more information or to register for your complimentary ticket visit the website: