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Ideal Standard offers the complete solution at Sleep 2012

Ideal Standard International, the leading provider of innovative and design-driven bathroom solutions, today announces its return to The Sleep Event 2012 for the fourth consecutive year.

The Sleep Event 2012 is the only international hotel event to focus entirely on hotel design, development and architectural excellence. It takes place from 21st to 22nd November at the Business Design Centre in Islington, London.

Ideal Standard will be displaying a range of tools, solutions and products developed specifically for the hotel market to make selecting the ideal bathroom easier. These will be showcased in a tri-modular approach - Ideal Vision, Ideal Plan and Ideal Care.

These three platforms demonstrate how Ideal Standard supports hotel architects and designers with a full holistic project package – from visualization, through project planning and specifications, to dedicated customer contact support and maintenance post-fit.

Ideal Standard recently commissioned a survey into customers' attitudes towards hotel bathrooms, giving clear illustrations of what people are looking for from a hotel with regards to the bathroom. Ideal Standard uses this insight to develop suitable products and provide inspiration to hotel architects and designers.

Ideal Standard's London resource centre, the Bath Room, offers inspiration to hotel architects and designers and gives the opportunity to see and feel the products, whilst the 3D visualization service gives a clear vision of what the bathroom will look like. Ideal Standard remains involved throughout the project planning, delivery and installation and offers exceptional post-fit support and solutions.

The display will be amplified by a number of Ideal Standard's new product ranges which reflect a deep understanding of the personal and intimate role the bathroom plays.

Ideal Standard Concept Blue is a beautiful new collection that offers innovative water and energy savings and is healthier to use. Developed with sustainability in mind, the Concept Blue fittings showcase IdealBlue technology - a revolutionary system engineered to use less water and energy. The amount of water held in the tap when closed is reduced by 80% meaning less water is wasted and reducing water bills. The low water content reduces the time taken to achieve the selected water temperature by seven seconds, saving both water and the energy to heat it.

Ideal Standard ArchiModule is a new modular built-in water control and outlet solution for showers, bathtubs and wash basins created by award-winning design house Artefakt. The sophisticated range gives freedom to configure the controls as you wish, whilst the latest technology (totally hidden pipes, mixing unit and alignment system) allows easy installation and perfect alignment of all the components, offering a clean and sleek look in the bathroom and making it the perfect choice for hotel projects where numerous units are installed.

Ideal Standard Concept Countertops Basin range has been designed with stylish practicality in mind and complements the Concept collection of innovative storage and modern accessories. The simple, yet stylish, countertop basins are available in ‘drop in' and ‘under pin' styles, allowing the choice of preferred design, with the flat surface of the basins making them quick and easy to clean. Available in three designs - Oval, Sphere or Cube - Concept countertop basins fit seamlessly into any bathroom. This versatile range is ideal for hotel bathrooms with specific requirements in terms of style and space and is available in a range of sizes and styles to suit individual needs.

Tony Rheinberg, Ideal Standard Marketing Manager commented, "We understand what hoteliers want to include in a bathroom. There is no ‘one size fits all' hotel bathroom solution and so it's important for us to be flexible. With over 60% of hotel customers stating that they expect hotel bathrooms to be regularly updated, it's important to choose a suitable style that will last - our products offer something for all, ranging from luxury items to more practical solutions.

" NB: Ideal Standard's stand number at The Sleep Event will be V3.