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Exclusive Ideal Standard product showcase event at the Bath Room

Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has today announced that they will be hosting an exclusive product showcase at the Bath Room on 14th June 2012. Guests will have the opportunity to view the newly launched Softmood, Concept Vanity, Tonic and ArchiModule product ranges.

Places are limited and will be allocated on a first-come, first served basis to the first 50 applicants. Guests will each receive a complimentary bottle of champagne, as well as the opportunity for a private tour of Ideal Standard's resource centre, the Bath Room, and a one-to-one guide of the new product ranges.

The Bath Room is Ideal Standard's unique resource centre and design studio for architects and interior designers, in Clerkenwell, London. The Bath Room offers a central London showcase demonstrating Ideal Standard International's expertise in bathroom design, delivering a unique unrivalled service for designers and architects to create a bathroom specification.

The product ranges which will be exhibited at the event include:


Characterized by its soft and rounded design with high tech solutions, its reliable product features help to create a warm and comfortable bathroom experience with a personal touch.

SoftMood follows the trend towards organic and round shapes, comprising of a selection of basins, furniture units and accessories in a variety of sizes to suit all requirements. SoftMood creates personal solutions with a wide range of products lending itself to integrated design, easy cleaning and storage solutions.

Concept Vanity

Designed by Ideal Standard's non-executive Design Director Robin Levien, the new Concept Vanity collection is a perfect addition to the already successful Concept collection.

With its minimal, timeless, and elegant design the new additions bring a clean and contemporary look to the bathroom. The Concept Vanity range is an integrated bathroom solution, offering multiple styles, with a ‘mix and match' option to help create the preferred bathroom solution.


Designed by leading design house Artefakt, Tonic is a comprehensive new range of shower enclosures which fit perfectly into the complete Ideal Standard range, offering a total bathroom solution.

Tonic is designed with "luxury in mind" the collection has specifically been developed for consumers who love to enjoy indulgent showering, with emphasis on style and contemporary design


ArchiModule was created by award-winning design house Artefakt for consumers seeking stylish, sophisticated and intelligent water fixtures that reflect their own personal style.

The Ideal Standard ArchiModule range offers both consumers and installers a welcome alternative to traditionally rigid bathroom fixtures, by providing the freedom to fully customise the installation of controls, mixing units, taps and showerheads.