HULL, UNITED KINGDOM – Ideal Standard International, the leading bathroom solutions provider,
today launched a new water and energy saving innovation, CeraMix
Blue, created by award-winning
design house Artefaktunder its flagship brand
Ideal Standard. This range has been created in line with its brand ethos "Inspired by Real Life", reflecting a
deep understanding of the personal and intimate role the bathroom plays.
Continuously aiming to improve its products
with regards to their impact on the environment, Ideal Standard CeraMix Blue
represents a new era in water management taps. Following on the succClick and Clean. The lower wheels and panels can be released to expose the for thorough cleaning. Panel then easily clicks back into position to ensure a water tight seal.ess of the
earlier taps range - Ideal Standard Attitude - CeraMix Blue takes the
eco-challenge one step further. Offering the most energy savings in the marketthis new range was designed for those seeking to reduce water and energy costs
without compromising on aesthetics, functionality, increased safety and
eco-consciousness.
Setting a new standard in water and energy savings
The Ideal Standard CeraMix Blue range offers
end-users savings of up to €430 per year. These savings are possible
thanks to a new innovation in the internal design of the tap mixer and
cartridge. Compared to an average tap, stagnant water in the spout is reduced by
more than 80%, enabling the desired water temperature to be reached up to 90% faster
than normal. As a result, CeraMix Blue offers a fantastic return on investment
by enabling less water and energy to be consumed thereby lowering bills.All CeraMix Blue taps are certified with the
highest WELL (Water Efficiency Labelling) ratings. WELL certification is only awarded to products demonstrating
immediate and recognisable savings whilst meeting international standards.
"In the
21st century, dealing responsibly with water and energy is crucial. Our futures
and that of our planet are at stake. As a bathroom manufacturer, we are taking that
responsibility seriously and addressing the issue of sustainability; ensuring
that we create products which waste less water and enhance energy savings.
CeraMix Blue is a breakthrough innovation in water and energy saving design. We
will continue to expand our focus on providing ecologically-minded solutions
which guarantee greater efficiency," said David Hamill, Chairman Ideal
Standard International.
Safety features
Thanks to the IdealPure technology, Ideal
Standard CeraMix Blue has lead-free and nickel-free water carrying components on basin and kitchen mixers, for improved quality of the drinking water.
This meets World Health Organisation guidelines, expected in 2013, which will
recommend lower levels of hazardous metals in contact with drinking water.
The Ideal Standard CeraMix Blue range is
available across Europe.