Concept is where creative design meets practical solutions. Choose a style which appeals to your taste from three distinctive basin shapes then build your dream bathroom around it.

A range of sleek, modern, minimalist shower enclosures offering affordable, quality showering without compromising on functionality.

International brings together a special collection of products representing the highest quality design and the latest technology and engineering from across Europe. Each piece, only available from selected retailers, is the culmination of a lengthy design process involving many award-winning designers providing excellence in form and function.

The CeraMix Blue brochure features mixers and taps with revolutionary new technology. The innovative fittings save water and energy costs, helping to save you money as well as being environmentally friendly.

Playa has a simplicity that gives space to your sense of style and self expression the shapes combine soft rectangles within smooth curves

If your looking for the ultimate combination of performance, control, safety and style, the new Ideal Standard ITV shower valve is the answer

Live the Ideal brings together a collection of products representing the latest technology and engineering from across Europe. Many of our products contain innovative safety, water and space saving features to provide bathrooms equipped for modern day living. Each piece is the culmination of a lengthy development process involving some of Europe’s leading designers. The result is excellence in form and function.

 The jasper Morrison Jasper Morrison is one of today’s most influential industrial designers. Born in London, he is renowned for his aesthetically elegant, quietly humorous style and has designed everything from a tray-table to a tram system. In the early 2000’s Morrison set up a new studio in Paris and proceeded to divide his working life between there and London.collection combines shapes to create a look that is cool, contemporary and classic. The curved panel of the signature bath is echoed in the vessel basin and offset by the solid profile of the furniture. A well crafted. understated design classic

We are enormously proud of the innovations we are able to offer customers to deliver high quality water saving bathWater saving baths are the future of eco-aware bathing. For homes where water-usage is an issue this bath’s ingenious, softly sloping interior and tapered foot end reduces the amount of water needed to enjoy a deep, indulgent soak.rooms

Part G of the Building Regulations comes into force in October 2009. This guide summarises the key requirements and demonstrates how Ideal Standard can help you meet the new regulations.