Cookies and tracking software

1. What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what's in your shopping basket.

2. How do we use cookies?

We use "cookies" and other types of tracking software in order to personalise your visit to our Sites and enhance your experience by gaining a better understanding of your particular interests and customising our pages for you.

We may use the information provided by cookies to analyse trends, administer the Sites, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies.

Our Sites require the use of cookies in order to work at their best. If you do not wish these cookies to be used then please note that you may not experience our Sites working to their best effect.

3. What cookies do we use and what for?

The Identity cookie is used to allow you to sign in to Ideal Standards website. If you ticked 'Remember Me on this computer' this cookie will remain on your computer for up to 24 hours. Until that time, you'll remain signed in to Ideal Standards website. If you didn't tick 'Remember Me', this cookie will be removed when you close your browser session.

Google Analytics
From time to time some ISI online services, including mobile apps, use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.

Opt-out of Google Analytics cookies.

These independent measurement and research companies, based in the US, gather data regarding the visitors to ISI sites on our behalf using cookies, log file data and code embedded in our sites. ISI uses this information to help improve the services it provides to its users. To opt-out of receiving these cookies from these companies, click the links below:

Opt-out of Nielsen/NetRatings cookies.

4. How can I stop my machine receiving cookies?

You can set your browser to notify you before you receive a cookie so you have the chance to accept it and you can also set your browser to turn off all cookies. The website (run by the Interactive Marketing Bureau) contains step-by-step guidance on how cookies can be switched off by users.

5. The accuracy of your information

While we endeavour to ensure that the information we hold about you is accurate and kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. Should you inform us of inaccuracies in the information which we hold in relation to you or, if we discover that such information is inaccurate, it shall be promptly rectified by us. We do not intentionally retain any information about you which is out of date or which is no longer required.

6. Personal Data Security and Confidentiality

We maintain adequate technical and organisational security measures to protect your personal information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.

7. Access and Correction Rights

You can request access to, and have the opportunity to update and amend your personal information, and you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to and blocking of the processing of your personal information, by contacting us at For security reasons, we reserve the right to take steps to authenticate your identity before providing access to your personal information. Subject to applicable law, we may charge you a small fee to access your data.

8. Retention of data

We will keep your personal information for as long as necessary for the purposes for which it was collected, to provide you with services and to conduct our legitimate business interests or where otherwise required by law.

9. Changes to the Policy

We reserve the right, at our sole discretion,  to modify, add or remove sections of this privacy policy at any time and any changes will be notified to you using the email address you have given us or by an announcement on the webpage available at the Privacy Policy link on the Sites. Your continued use of the Sites, following the posting of changes to this privacy policy, will mean you accept these changes.

10. Privacy Queries

If you have any questions regarding this policy, or you wish to update your details or remove your personal data from our records, please inform us using the Contact Us facility on our Site.

Thank you for visiting the Ideal Standard Sites.