DEA: Design with feeling

Dick Powell

World-renowned, award-winning designer Dick Powell is the visionary behind Dea, the new luxury range of bathroom ceramics and furniture. Design innovation, he believes, is all about making life better. When it came to reinventing the modern bathroom, Powell’s objective was to create a more human, ‘emotionally satisfying’ environment. In moving on from the last decade’s trend for angular, minimalist bathrooms to Dea’s softer, more flowing look and feel, he is offering an even more pleasurable experience. His inspiration? You. What matters about design, he says, is ‘how someone feels when they interact with it’ – what he calls the ‘emotional ergonomics’. For a bathroom to make the user feel truly pampered, style must be matched by performance. Dea’s forward-looking, sensuous design delivers the ideal combination of premium quality and aesthetics, total comfort and exceptional functionality. Powell has left no detail to chance. From materials to technology, sophisticated ceramics to clever storage, every element has been carefully thought through for maximum elegance and ease of use.

Shapes to inspire

Product Options


Dea’s wide selection of beautifully proportioned, distinctively curved, slim-rimmed ceramics gives you plenty of scope for creating an individual yet harmonious look in your bathroom. Vessels, vanities and totems, toilets and bidets: the high-end pieces come in different sizes and a choice of white or matt-white finish, so you are sure to find a solution that suits your taste and space.

Ceramics available in

  • WC & Bidet

    With its sophisticated curves, refined edges and...

    With its sophisticated curves, refined edges and comfortable slim-rim seat, a Dea toilet is an object of beauty. The chicly contemporary back-to-wall model – floor-standing or wall-hung – increases the sense of space in your bathroom, while the neat, floor-standing close-coupled toilet is a slightly more traditional choice.

  • Vanity

    Thin and elegant, Dea’s vanities are available in...

    Thin and elegant, Dea’s vanities are available in a range of widths. Whether you opt for a larger size to be a focal point of your bathroom or a smaller model to save space, you’ll find the bowl is deep enough to be really practical.

  • Vessel

    Make a design statement with one of Dea’s...

    Make a design statement with one of Dea’s exquisitely thin-rimmed vessels, designed to sit elegantly on top of basin units or worktops. Separate taps lend a look of hotel-style luxury, while a mixer mounted on the vessel’s deck gives a more contemporary feel.

Beautifully in order

Product Options


Every element of a Dea bathroom combines inviting aesthetics, high-grade materials and supreme practicality. Because we believe in a beautiful use of space, clever storage solutions with Dea’s soft, streamlined character are intrinsic to the range.

Furniture available in

  • Vanity & basin units

    Decide which installation option best suits the...

    Decide which installation option best suits the image you want to create. A softly curved storage unit will keep your bathroom essentials close by but neatly out of sight, while Dea’s sculpted semi-pedestal has a tidy, modern feel; a simple siphon is the elegant way to conserve space.

  • Cabinets

    Dea’s slender column cabinets come in two heights,...

    Dea’s slender column cabinets come in two heights, so you have the option of increasing your storage capacity vertically rather than crowding your bathroom with wider units. To provide even more layout possibilities, they are available with either left- or right-hand opening. The single doors have a push-open system, which keeps them sleekly handle-free.

  • Mirrors

    Choose a mirror that reflects your style. This...

    Choose a mirror that reflects your style. This elegant Dea design comes in four sizes, complete with sensor-activated LED lighting. Other luxurious details include an anti-steam system and built-in Bluetooth connectivity so that you can listen to your music or the radio while you relax. You can use our mirrors like interior windows, to bounce light and give fascinating glimpses of the rest of your bathroom.

Space solutions

  • Shaping up

    Small room

    Whatever your available space and personal preferences, Dea has the luxurious solution. When designing your ideal bathroom, begin by imagining the impression you want it to give, and how this could fit in with the way you and the others in your home will use it.

  • Shaping Up

    Medium room

    Decide which area is most important to you. If it's the bath, take that as your starting point and arrange everything else around it. Then you can really begin to explore the possibilities and set about creating a space that is both inspired and in harmony with the way you live.

  • Shaping Up

    Large room

    A professional tip: keep storage and lighting central to your plans. Ideal Standard has a range of flexible storage options that help keep bathrooms clear and clutter-free, while clever lightning can create exactly the visual impact and mood you want.

  • Small room

  • Medium room

  • Large room

All Dea products

  • Bathroom Sinks & Accessories

    Bathroom Sinks & Accessories

    This is the most frequently used part of a...

    This is the most frequently used part of a bathroom, so choose a design to suit your taste and fully meet your practical requirements. Whether you want modern or classic, rounded or more geometric, Ideal Standard's wide range of products can offer all kinds of solutions to help you create your own ideal bathroom.

  • Baths & Accessories

    Baths & Accessories

    The bath is a visual centrepiece to the bathroom...

    The bath is a visual centrepiece to the bathroom and can be a striking design piece.

  • Toilets & Bidets

    Toilets & Bidets

    Choose a WC and bidet to complement your basin...

    Choose a WC and bidet to complement your basin shape and bathroom style.

  • Bathroom Furniture

    Bathroom Furniture

    Choosing the right furniture means you can tidy...

    Choosing the right furniture means you can tidy away your bathroom essentials and create a sensation of space and orderliness

Brochures & downloads

Soft chic

Indulge in Dea’s softer, more feminine lines and create a personal space that cossets and cocoons

Your bathroom is your most personal space. It’s the sanctuary you seek when you need to refresh, revive or relax. We believe that you should always emerge with a feeling of physical and emotional wellbeing. Recent design trends have accustomed us to a cool, angular aesthetic in the home – but the future is warmer and softer. It’s time to put the emotion back into our surroundings. Curved yet controlled, inviting yet elegantly poised, Dea’s beautiful lines offer a perfect balance of chic, high-end design and pure pleasure. Choosing and using your Dea bathroom is a holistic experience, as every element works with you and for you to create an atmosphere of complete serenity.

Style that works

Real beauty isn’t skin deep. Dea’s high style is matched by the high performance of every piece

When you fall for Dea’s sophisticated, soft styling, you can trust that every aspect of every piece has been carefully considered to make your life more comfortable and enjoyable. The Dea range reflects how you like to function. Body-friendly rounded corners and slim rims; integrated ambient lighting; a Bluetooth sound system built in to mirrors; ingenious, spacious storage options to organise your basin area: it all adds up to an easy, uncluttered space with an air of calm indulgence.

Make a style statement

If you’re a connoisseur of contemporary design, use sculptural showpieces from the Dea range to emphasise the high-end, cutting-edge chic of your bathroom

Every soft-edged, harmonious piece in the Dea range is a contemporary design classic, but this dramatically tall totem basin deserves iconic status. Cast all in one piece, it creates a striking focal point that proclaims your appreciation of innovative modern design. Dea may be a work of art, but it’s not just for staring at: it’s a pleasure to use too. Our basins are conveniently deep as well as decorative, and their generous decks allow ample space for your brush, bottles and other accessories. Beauty with brains: that’s our definition of pure, uncompromising luxury.