As Europe's leading contemporary brand, we create bathroom designs integrating audacious functional solutions with styles that allow everyone to express their own personal flair. Ideal Standard is dedicated to enhancing the total environment of your bathroom by combining innovation and beauty for a unique body and mind experience.

Welcome to the new era of Ideal Standard. Award-winning designers including Robin LevienRobin Levien RDI is one of Britain’s most consistently successful product designers of the last 25 years. In 1999 Robin set up Studio Levien with his wife Tricia Stainton to design domestic products for leading companies all over the world. He was made non executive Design Director of Ideal Standard in the UK in 2003., Mario Bellini, David Chipperfield David Chipperfield has established himself as one of the world’s most accomplished architects. His buildings are characterised by their careful, almost sculptural simplicity. The extent of his designs range in style from furniture commissions to urban planning projects. Many of these projects have been widely published and exhibited.and Seymour Powell Richard Seymour and Dick Powell formed Seymour Powell in 1984. Seymour Powell is the company behind break-through design concepts such as the cordless kettle and ENV, the world’s first hydrogen fuel cell motorcycle. Seymour Powell works at the cutting edge of industrial design across a huge range of sectors covering everything from bras to cars and trains to planes for clients including Tefal, Unilever, Nokia and Hondahave created designs that lend style and luxury to your home.

Ideal Standard continues to invest the most advanced technology to ensure that innovative products work perfectly and look beautiful. Each piece of porcelain is made to the highest standards. Ideal Standard also makes mixers, taps and shower fittings from solid brass as well as a full range of baths and shower enclosures. So for the complete bathroom, live the ideal with Ideal Standard